Ford needs to change with the market in order to survive
According to Bill Ford – Ford Motor Company executive chairman – the company has to diversify and embrace the future of mobility in order to grow and change at the same time with the market.
Speaking to journalists, he stated that Ford motors is at the current time a traditional car company but that they need to embrace all the modern changes in mobility.
Even though Ford defines themselves as a car and truck company, they are aware that mobility will look very different in the near future, especially when it comes to urban centers all around the world.
He was talking about the increasing number of inner-city residents who don’t purchase new vehicles any longer, switching to short-term renting or sign up to companies that offer a subscription for occasional vehicle access.
The executive chairman spoke about the future saying that he believes that Ford will have to get smarter with how it predicts coming trends.
In terms of urban mobility, Ford said that the constantly increasing number of cars on the road has resulted in a series of issues for car buyers.
The Ford Motor Company has launched a new Focus sedan as well as the 50th anniversary Mustang at the New York motor show and we’ve talked some time earlier about the special anniversary event they organized for the Mustang.
The 50th anniversary model features unique exterior and interior modifications so as to better homage the original car. Actually only 1964 units have been built, so as to further accentuate the significance of the anniversary.
According to Bill Ford, the Mustang symbolizes where the company has been and serves as a vision of where the company is going.
