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Tesla outselling luxury brands


It’s interesting to see that the Tesla Model S is outselling a plethora of luxury competitors in the first half of 2013, at least in California.

According to a report from the Californian New Car Dealers Association, the all-electric Tesla sold 4714 units over the first half of the year, topping many other premium non-electric badges including Porsche, Jaguar, Land Rover and Lincoln. Tesla doesn’t only outdo those badges, but also major players like Fiat, Buick and Mitsubishi.

Talking percentages will have Tesla growing by over 3000 percent in California – which we have to keep in mind is the largest state for auto sales in the US – since last year when they only sold 14 cars.

This insane increase in sales is related to the fact that the Tesla Model S has achieved ‘must-have’ status in Silicon Valley, where the electric vehicles can be found in both Apple and Google company car parks, as well as many other places.

Tesla is now setting its sights on Europe, its first deliveries having already started in July and they’ve already opened their first European production facility in Tilburg, The Netherlands. This is where the Model S will be assembled for the Belgian, French, German and Dutch markets.

The Dutch operation is just the start of a much larger European push projected by Tesla which means to have at least 15 Tesla retail stores and service centres open across Europe during 2013.

With sales going up for Tesla it only makes sense for Tesla Motors’ stock to rise as well; almost 500 percent over the past year and gained sixteen billion in market capitalization.

The Tesla Model S is a great car by all means of course, its inside being more science-fiction than contemporary design, featuring a massive 17-inch high-resolution touchscreen integrating media, navigation, communications, cabin controls and vehicle data.

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